For Outdoor Retailers Social Media Means ‘Social Business’

15th Jan 2018, author:

It’s not about what you have to sell it’s about what you have to say.


If I told you that your business was missing out on a 4 trillion dollar market, would you want me to help you capitalize on it?

Well, that’s exactly what you’re doing by not staking your claim in the  E-Commerce world and sales — which experts think will top 4 trillion dollars annually by 2020.

The market isn’t solely yours for the taking, however, with more brands establishing an E-Commerce strategy daily — and with 2017 having not one, but two record online sales day with Amazon’s Prime day and the largest Cyber Monday on to date, who can blame them?

Fret not though, in a sea of online advertisers — Instagram has over 1 million businesses using its platform alone — RUGGED COMMERCE is here to help you create a meaningful and impactful online strategy.

Online consumers no longer just want to see brands pushing product, they want to feel like they’re talking to someone, and most importantly they want you to be involved in the sphere you’re selling to. No brand has encapsulated this more than Patagonia — from it’s tireless work to preserve the Bears Ears national monument to donating 100% of it’s sales on Black Friday to grassroots environmental groups you’d be hard-pressed to find another brand that is as involved with it’s costumers, and the results are showing. The week Patagonia announced its intention to sue over the Bears Ears decision it saw a 7% increase in sales over the previous week… a previous week that included Cyber Monday.

Now, we’re not saying that by suing the government you’re going to see a near 10% increase in sales versus one of the biggest shopping days of the year, but we are saying that consumers pay attention to brands outside of their product more than ever and they are eager to interact with brands that feel human — and that’s where we come in.

Your costumers need to be able to connect with each other via your social channels and most importantly with your organization itself. They should feel free to espress their opinions, their thoughts and ideas, and they should also feel like they are being heard. This is exactly how you will learn to understand you consumer base and their feelings one issues, which in turns allow you to know what it is important for you to be paying attention to. If you know what is important to them, you can start building credibility within your sphere. That is the “social business” we are all looking for.

Through RUGGED COMMERCE’s social strategies and management, we can help bring your brand to life. Our content curation, community management and nourishing, and trend watching allows us to help keep your brand at the forefront of your industry, making you much more than just another brand, but rather a true part of your community — helping you connect with today’s consumer on a more personal level.  Our goal is to help make your brand a central figure in your industry. Contact us today and let us help you take your online presence to the next level.

Follow RUGGED COMMERCE to see what we mean and learn more about optimizing your brand in a digital world.