Category: Social Media

Shot of an unrecognizable businesswoman having a brainstorming session against a glass wall in a her office
What Happened to Organic Reach on Facebook

More Ad Content Competing for News Feed Space The observed decline in organic Facebook reach began in 2014. Facebook was simply managing more ad content than it used to, and the News Feed space is thus more competitive among marketers. It’s true, there’s simply too much content being published on Facebook, making visibility in the News Feed […]

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How should you be structuring your content plans?

In case you didn’t know, content is still king on the internet (duh!) —which means how you present your content is still just as important as ever. Be it blogs, photos, articles, interactive posts, or whatever you’re designing for your audience, structure and implementation is key to it’s success. So, what are the best ways […]

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Young man is holding his mobile phone up above his head and capturing that perfect time of the day when sun is going down
Instagram — the new social marketing king?

For big brands, the difference in engagement can be staggering between Instagram and other social networks. Let’s take a look at a post shared on Facebook recently about the premiere of Mercedes’ new A-Class — which to date has garnered over 12k likes from the well-known car marker. This seems like Impressive reach … until you consider […]

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3 Steps to build an authentic brand

Consumers see thousands of messages from brands daily — in fact it’s hard to escape. Mobile, social, TV, billboards, the list goes on. As a coping mechanism, people have learned to weed out the cheap from the authentic by listening to honest brands (those that are always transparent and trusted by consumers) and ignoring fake ones. […]

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Visual marketing, and how to do it

“Visual marketing is a cost-effective way to engage your audience on social media” – Every social media blog post of the last five years. While this statement is inherently true, these posts seldom go into how to effectively create this content… but we’re here to help! Below you’ll find a few of our best tips […]

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For Outdoor Retailers Social Media Means ‘Social Business’

Social Media is the perfect place to engage with your consumer - If you know what is important to them, you can start building credibility within your sphere. That is the “social business” we are all looking for.

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