Bridging Your E-Commerce And Brick – And – Mortar Stores
There is no doubt that eCommerce is one of the fastest growing sectors in the world — but yet, forward-thinking online exclusive brands are still moving towards physical retail rather than from it, even if some marketers will tell you retail is dead (spoiler alert: it’s not). Online mattress startup Casper has opened up […]
The AI eCommerce Revolution
Did you know that statistically speaking an estimated 70% or more of your eCommerce customers will abandon their carts rather than completing the checkout process? When you put this eCommerce statistic in perspective of the year over year phenomenal growth eCommerce has sustained, you start to see just how much more potential there is for […]
The Rise of Direct to Consumer Marketing
The Internet has created near unlimited ways that brands can interact with their consumers. This has lead to the rise of direct-to-consumer business models online — which can be a powerful tool for brands to control their online presence. DTC when utilized effectively can help craft an amazing an amazing eCommerce experience for customers, in […]
What Happened to Organic Reach on Facebook
More Ad Content Competing for News Feed Space The observed decline in organic Facebook reach began in 2014. Facebook was simply managing more ad content than it used to, and the News Feed space is thus more competitive among marketers. It’s true, there’s simply too much content being published on Facebook, making visibility in the News Feed […]
How should you be structuring your content plans?
In case you didn’t know, content is still king on the internet (duh!) —which means how you present your content is still just as important as ever. Be it blogs, photos, articles, interactive posts, or whatever you’re designing for your audience, structure and implementation is key to it’s success. So, what are the best ways […]
Instagram — the new social marketing king?
For big brands, the difference in engagement can be staggering between Instagram and other social networks. Let’s take a look at a post shared on Facebook recently about the premiere of Mercedes’ new A-Class — which to date has garnered over 12k likes from the well-known car marker. This seems like Impressive reach … until you consider […]
3 Steps to build an authentic brand
Consumers see thousands of messages from brands daily — in fact it’s hard to escape. Mobile, social, TV, billboards, the list goes on. As a coping mechanism, people have learned to weed out the cheap from the authentic by listening to honest brands (those that are always transparent and trusted by consumers) and ignoring fake ones. […]
Visual marketing, and how to do it
“Visual marketing is a cost-effective way to engage your audience on social media” – Every social media blog post of the last five years. While this statement is inherently true, these posts seldom go into how to effectively create this content… but we’re here to help! Below you’ll find a few of our best tips […]
Sticky Websites Consistently Generate More Business
If you didn’t know already, eCommerce is constantly changing. What worked last week might not be even half as effective this week. Or maybe tomorrow Facebook might announce another change to it’s algorithm — prompting marketers to go into “crisis mode” over their social strategy. Through it all, however, one metric has retained a solid […]
For Outdoor Retailers Social Media Means ‘Social Business’
Social Media is the perfect place to engage with your consumer - If you know what is important to them, you can start building credibility within your sphere. That is the “social business” we are all looking for.
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