Monthly Archives: May 2018

Shot of a young woman shopping at a clothing store
The Rise of Direct to Consumer Marketing
31 May 2018

The Internet has created near unlimited ways that brands can interact with their consumers. This has lead to the rise of direct-to-consumer business models online — which can be a powerful tool for brands to control their online presence. DTC when utilized effectively can help craft an amazing an amazing eCommerce experience for customers, in […]

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Shot of an unrecognizable businesswoman having a brainstorming session against a glass wall in a her office
What Happened to Organic Reach on Facebook
11 May 2018

More Ad Content Competing for News Feed Space The observed decline in organic Facebook reach began in 2014. Facebook was simply managing more ad content than it used to, and the News Feed space is thus more competitive among marketers. It’s true, there’s simply too much content being published on Facebook, making visibility in the News Feed […]

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