Monthly Archives: March 2018

Brand concept. Fresh and green grass on wood background.
3 Steps to build an authentic brand

Consumers see thousands of messages from brands daily — in fact it’s hard to escape. Mobile, social, TV, billboards, the list goes on. As a coping mechanism, people have learned to weed out the cheap from the authentic by listening to honest brands (those that are always transparent and trusted by consumers) and ignoring fake ones. […]

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