How should you be structuring your content plans?

25th Apr 2018, author: Nick Holstein

In case you didn’t know, content is still king on the internet (duh!) —which means how you present your content is still just as important as ever.

Be it blogs, photos, articles, interactive posts, or whatever you’re designing for your audience, structure and implementation is key to it’s success. So, what are the best ways to ensure that the content that you deliver into the world is implemented effectively? Try out these tips!

 Create A Content Calendar

Creating a content calendar is a great way to ensure that you’ll achieve strategic success. The best content plans come in the forms of sharable sources that everyone on your marketing team can use and most importantly reference for content marketing planning. It also provides a visual display of what, how and where your content will be distributed throughout the year. This effort will help you produce a consistent flow of content that, in turn, will help support your overall marketing goals.

Segment Your Audiences to deliver different content to different people

It may seem simple that you should test different content with different audiences, but many people still don’t recognize the benefit of segmenting the audiences they are delivering their content to. It’s helpful to learn about your current and potential audiences. Audience segmentation provides a way to understand various customer personas and characteristics — who they are, how they’re different and how best to reach them. Segmenting your current audience will also better equip you to find and reach out to new target audiences.

Analyzing demographics is a great place to start. Group your audience members by age, gender, geographical location, income, family size and other factors. You’ll need to dig deeper, of course, with insights and data that indicate behaviors and preferences. These indicators can help you created data-driven personas, which will then help you create and serve up relevant content.

Create Evergreen Content

After you’ve figured your audiences out, you’ll better understand how to create content that speaks to each group as effectively as possible. Using this knowledge, create content that will always speak to your audience. Try researching competitor and industry blogs, forums and social media groups to see what types of content your prospects are spending time with, what they’re sharing with others, what they’re talking about and what they’re asking for.

Following these simple tips can help you see dramatic results in the effectiveness of your content, but it’s important to remember that many things, like content calendars, are tools and a tool is only as effective as you make it — at the end of the day, the most important key to success is providing a clear path to how content will help foster you and your team’s strategy and what success will look like to you. Doing so will help streamline both content production and marketing efforts.